88% of the Millennial generation has a Facebook account, this is the most of any social platform. Over the past few years property management companies have started to engage with their community members through Facebook and other social media outlets. These sites provide a way for the members and community managers to communicate in an open, neutral way. Gone are the days of calling the office during business hours to complain or request maintenance. Now community members can leave a post at anytime on the community's Facebook page. For the Millennial generation this is import because they want to communicate when they think about it and in the most convenient way possible. This public interaction between community managers and tenants allows for a personal touch that is strengthened by:
- Replying in a timely manner to comments and messages
- Addressing concerns or problems publicly
- Posting events that are important to the tenants
WaterCrest at City Center, live video feeds are available to show the progress being made on site. This contributes to the engagement taking place with prospective tenants, adding to the sense of community and the personal touch. Beyond live videos, once the WaterCrest project is completed, there will be time lapse and aerial progress videos to share with the community on both the website and social media platforms.
Millennals are driving a change in the way multifamily developments are progressing in the Midwest. As a development force we are consciously trying to balance the current micro-unit trend with the Midwest desire to have a little extra space. With the development of CityPlace, Block Multifamily Group, a service of Block Real Estate Services, LLC (BRES), is gearing up to reach the Millennial group through our marketing plan. Click here to learn more about the CityPlace development.