Utilizing Content Marketing in Multifamily Housing

Content is King!

Bill Gates, the founder of Microsoft, stated back in 1996, that “Content is King.” Mr. Gates has always been a forward thinker, as the Internet was only a shell of what it is today back then. Fast forward to today; content is said to not be the king, but the servant to the real king, the audience you are trying to attract. The changing dynamics of the web coupled with the evolution of social media delivers multiple channels to distribute our message. But in an industry that makes it money from putting people behind doors and keeping them there, what should that message be?

Marketing to Millennials-Are You Positioned Correctly?

Millennials are the largest and most educated generation currently. Because of their size they have impacted the way companies and even property management companies are communicating with their customers. Most have switched to methods of creating a personalized communication as this is the type of communication the Millennial generation has responded the best to. A personalized communication is a unique message that utilizes nicknames, culture specific terms and unique vocabulary. With traditional media channels creating a unique interaction is next to impossible. This is why property management companies of multifamily units are turning even more to social media and websites to reach out and connect on a personal level with the Millennial audience.

The 5 C’s of Content Marketing for Commercial Real Estate

Content Marketing is a major factor in the success or failure of a business in any industry. Companies need to have an ability to provide their customers with the latest news, insights and trends in order to stay ahead of the curve. If this requirement is not met, customers and potential customers alike will flock to other brands to get their knowledge of the industry.

All industries must adhere to this law of marketing, but perhaps none more than the commercial real estate industry. The very basic nature of commercial real estate is that it is changing. All. The. Time. In a business that moves as fast as this one does, lagging behind in content marketing could be a death warrant for brokers and companies trying to succeed.