Utilizing Content Marketing in Multifamily Housing

Content is King!

Bill Gates, the founder of Microsoft, stated back in 1996, that “Content is King.” Mr. Gates has always been a forward thinker, as the Internet was only a shell of what it is today back then. Fast forward to today; content is said to not be the king, but the servant to the real king, the audience you are trying to attract. The changing dynamics of the web coupled with the evolution of social media delivers multiple channels to distribute our message. But in an industry that makes it money from putting people behind doors and keeping them there, what should that message be?

Block Multifamily Group 2014 Overview

The executive team at Block Multifamily Group (BMG) has over 35 years of experience in the operation of multifamily assets and provides the “ground-level look” at all facets of multifamily.

Day 10: 12 Days of the KC Market Report: Apartment Market Overview

The Multifamily market continues to lead U.S. housing and real estate recovery.  Increasing numbers of retiring baby boomers combined with the entry of the Millennial generation into the renter pool has created tremendous demand for high-quality, high-amenity apartment housing.  The collapse of the single-family market only accelerated these trends over the last several years, causing national multifamily vacancy to fall to 5.0% by year-end 2012, down from 5.4% the previous year. 

BRES Breaks Through The Barriers: Block Multifamily Group

As Real Estate begins to emerge out of a tumultuous economic downturn, individuals seeking housing are less willing to buy and commit themselves to purchasing a house. Also, baby boomers are retiring out of the workforce, seeking condos and senior apartment living. While office, industrial and retail sometimes struggle with a weaker demand, a strong fundamental recovery in rental housing demand has propelled apartments to a broad recovery in occupancy, rental rates and investor pricing.

According to the Block Real Estate 2012 Market Report, “With more than 3 million foreclosures since 2009, profound shifts in demographic, economic and social patterns have changed the way many Americans, particularly those of the millennial generation, feel about home ownership. This, combined with the entry of the first wave of ‘echo boomers’ graduating from college, has resulted in the addition of an estimated 1.4 million renter households.” (Read more from the 2012 Multi-Family blog post).