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Thursday, July 31, 2014

Healthcare Development Trends of 2014

Healthcare Development Trends
Medical practices have ascended into a new era of supply and demand that is stimulating the push for ground breaking developments and new renovations.  The healthcare development market stands extremely competitive due to the scarcity of existing developments and  available capital. Aiding in these efforts, the implementation of the Affordable Care Act (ACA) has increased emphasis on wiser decisions by investors and physicians to reduce costs and enhance patient experiences. Here are a few trends to consider when staying  on top of healthcare development.

1. A Single Destination
New healthcare developments are taking initiatives to create a one stop shop for medical offices. The goal of this single destination focus is to establish multi-specialty offices  for patients that offer a variety of physicians' under one roof. Brand new healthcare developments are currently offering  specialty healthcare services that include: 

  • Emergency
  • Ambulatory surgery centers
  • Radiology
  • Pediatrics
  • Orthopedics, and many more. 
A few facilities are taking the plunge by also incorporating restaurants, retail, and fitness centers into their hospital blueprints.

2. Location
Readily available healthcare locations have been a point of extreme emphasis in the latest healthcare trends. The ACA implementation has given rise to an increase in the creation of suburban hospitals, offices, and urgent care locations. Many medical facilities are now calling pharmacies and local retail hot spots home. Establishing convenience for potential customers is now a main factor when developing healthcare facilities. 

3. Visibility 
Regardless of the industry visibility matters! Creating a plan of action for healthcare developments there must be a holistic view. Incorporating websites, emails, and signage will assist in delivering branded messages to the masses.  These are  excellent ways to inform potential audiences of development updates and plans. Site signs that are placed in high traffic areas allow the public to consume the basic details of the development project. Altogether these marketing initiatives establish a visibility plan that attracts  new customers, create impulse sales, and help with public updates.

Block Real Estate Services, LLC (BRES) is proud to offer a variety of comprehensive commercial real estate services that suits our clients need for strategy and development. Click here for additional information on our healthcare development services

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