Google- Are you at the top of the list?

There are approximately 11.944 billion, yes Billion, searches performed on Google each month. This amounts to roughly 67.5% of all searches performed. Because of this large market share placing a focus on Google during the development of digital content and a commercial real estate webpage is a necessary task for ranking high in search engine results. There are three main areas to consider when developing these: Content, Linkbacks and Keywords.

The Top 5 Google Analytics Tools for CRE

In today's digital world, your next big prospect could be just at the other end of a Google Search. Is your site equipped to lead them to the appropriate broker or property manager that will seal the deal for your company? A pretty site with flashy graphics won't cut it. Commercial Real Estate (CRE) professionals need to be analyzing the user experience of their site and using data to back their decisions. Google Analytics comes equipped out of the box with a valuable toolbox of features. If you don't have the Google Analytics tracking code installed on your site, click here to get the step by step guide. Google Analytics offers a pageantry of gadgets and functions, but it's easy to get overwhelmed. These five simple Google Analytics tools for CRE are sure-fire ways to measure how successful your site leads a prospect down your sales funnel:

The Importance of Mobile in Commercial Real Estate

Across the board, mobile is becoming a priority in business strategies and the importance of mobile in Commercial Real Estate needs to be recognized as well. As of December 2012, 87% of Americans own a cell phone and 45% have a smartphone (Pew Internet). Furthermore, recent findings have found that this trend continues to make its presence in the Commercial Real Estate industry. According to a 2013 report by the Real Estate Marketing Insider, 2012 showed a 61% increase in mobile usage among commercial industry professional alone.