- What is it specifically you are trying to achieve?
- Who are you trying to reach?
- What is the solution you are trying to convey?
- What is your desired result?
- For instance, what measurable results can the tenant expect as a result of your presentation, or your service?
- What will be the end result?
- What will the specific outcome be?
- Clients needs have been determined
- Consequences and payoffs have been explored
- Options have been evaluated and solutions developed
Contributor:
Paige Salveter, MBA
Director of Marketing and Communications
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