Is Your Website Mobile Friendly? If Not It's Time!

When Block Real Estate Services, LLC (BRES) launched their mobile site in 2013 roughly 45% of Americans had a smartphone. Now, a year after launch, that number has climbed to 58%, according to Pew Research.  Updating content and performing maintenance on a website is a year round requirement while refreshing the design can be done at longer intervals.  Don't get behind, read more on how to start or enhance your current mobile site:

Keeping content up-to-date helps with Search Engine Optimization (SEO) and ensures relevant information is at a users fingertips. With the BRES mobile site being a year old it is time to do a deeper evaluation and set new goals for short-term and long-term improvements, starting with:

Evaluation
Since the launch of the BRES mobile site BRES has been tracking its' performance and usage using Google Analytics. By comparing similar pages from the desktop site and mobile site BRES has been able to see how mobile users are increasing month over month and interacting with the site more than desktop users. By evaluating your site make sure you continue to see what pages are utilized more. This will help you determine what pages are more prevalent to feature on your mobile site.

Short-Term Improvements
Once you have evaluated your site then identify short-term goals that can be completed over the coming year. These areas are ones that can be added and altered quickly:

• Add a general contact page with map, address, and phone number
• Re-position social links as a sub part of the new contact page
• Move content up in the site by reducing the number of clicks necessary to reach it

Most B2B sites get more traffic on their general contact page, make sure yours is easy to find and navigate.  By re-positioning the social icons under the contact page users will have alternate ways to engage and interact with your brand. Lastly by making sure your traffic heavy pages are more prevalent with less clicks when navigating, you will have less bounces from your site and more engaged users.

Long-Term Improvements

Long-term improvements were also identified during the evaluation process. These improvements are more in-depth and might require external assistance due to their time commitment:

Switching site structure from a table to div structure, this is a necessary change to make the site responsive.

• Utilizing CSS coding to make site responsive, eliminating the need for a separate mobile site and reducing the number of places content needs to be updated.

With year-end fast approaching it is a good time to evaluate an existing site and determine the areas that will receive your focus over the coming year.

Contributor:

Paige Salveter, MBA

Director of Marketing and Communications

Block Real Estate Services, LLC

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