Keeping content up-to-date helps with Search Engine Optimization (SEO) and ensures relevant information is at a users fingertips. With the BRES mobile site being a year old it is time to do a deeper evaluation and set new goals for short-term and long-term improvements, starting with:
Since the launch of the BRES mobile site BRES has been tracking its' performance and usage using Google Analytics. By comparing similar pages from the desktop site and mobile site BRES has been able to see how mobile users are increasing month over month and interacting with the site more than desktop users. By evaluating your site make sure you continue to see what pages are utilized more. This will help you determine what pages are more prevalent to feature on your mobile site.
Once you have evaluated your site then identify short-term goals that can be completed over the coming year. These areas are ones that can be added and altered quickly:
- Add a general contact page with map, address, and phone number
- Re-position social links as a sub part of the new contact page
- Move content up in the site by reducing the number of clicks necessary to reach it
Most B2B sites get more traffic on their general contact page, make sure yours is easy to find and navigate. By re-positioning the social icons under the contact page users will have alternate ways to engage and interact with your brand. Lastly by making sure your traffic heavy pages are more prevalent with less clicks when navigating, you will have less bounces from your site and more engaged users.
Switching site structure from a table to div structure, this is a necessary change to make the site responsive.
- Utilizing CSS coding to make site responsive, eliminating the need for a separate mobile site and reducing the number of places content needs to be updated.